This research aimed to identify the effects of Perceived Ease of Use (PEOU), Readiness (RD), and Resource Availability (RA) on the intention to adopt the Internet of Things (IoT) for marketing among Small and Medium Enterprises (SMEs) in Selangor. Selangor was chosen due to its high concentration of SMEs, making it the state with the largest number of such enterprises in Malaysia. A quantitative survey was conducted, using a sample of 387 respondents consisting of Chief Executive Officers, Board Members, and Managers who serve as decision-makers within these SMEs. The sample was identified through simple random sampling, descriptive data analysis, correlation, and multiple linear regression were applied to assess the effects of the variables. The findings revealed positive relationships between IoT adoption and PEOU (r = 0.921, n = 387, p < .001), RD (r = 0.892, n = 387, p < .001), and RA (r = 0.686, n = 387, p < .001). The high R-Square value of .993 significant F statistic confirm th.....

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