The purpose of this research was to determine the effect of privacy awareness on security concerns, the effect of privacy awareness and security concerns on trust and the effect of privacy awareness, security concerns and trust on information sharing in the social media platform. This study employed a quantitative method. Data were collected from a sample of 373 public university students, in the age range of 18 to 29 years old in Selangor using an online questionnaire. To analyze the data, descriptive analysis and covariance-based structural equation modeling (CB-SEM) were used. Based on the R2 value, 17.0 per cent of the total variance in security concerns (SC) is explained by privacy awareness (PA), 6.0 per cent of the variance in the trust is explained by PA and SC, while 27.0 per cent of the variance in information sharing (IS) is explained by PA, SC and trust. The findings showed the significant positive effects of PA on trust (β=0.273, p..

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