Recognizing the cultural and economic attributes of puso is an essential part of Cebuano street food culture and industry that serves as the basis for a contextualized framework of puso teaching model. The study used a grounded theory design with interviews among 18 key research participants. The attributes of puso mirror a social identity in Cebu’s street food industry and culture. Its orientation as a ritual object has shifted to a pragmatic orientation reflecting Cebu city’s fast paced-life. Its new identification creates a changing perspective; its characteristics remain integral to the Cebuano cultural identity; its rapid changes serve as one of the bases for local government units to regulate the industry’s management operations; and serve as a framework in the creation and dissemination of a contextualized teaching framework known as the Contextualized PUSO Teaching Model (CPTM). This innovative and culturebased teaching model addresses all teachers in academia to develop .....

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