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UPSI Digital Repository (UDRep)
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| Total records found : 1 |
| Simplified search suggestions : Dreisbach Jeconiah Louis |
| 1 | 2018 Article | MNl48 and the idol culture phenomenon: an emerging manifestation of Japanese soft power in the Philippines Dreisbach, Jeconiah Louis AKS, the talent agency that manages idol groups in Japan, announced in 2016 that they will be establishing AKB48 sister groups in Thailand (BNK48), the Philippines (MNL48), and Taiwan (TPE48). The Groups of 48, commonly referred to as 48G, is being spearheaded by AKB48, the world’s largest pop idol group with more than three hundred members. It already established international sister groups in Indonesia (JKT48) and China (SNH48) to propagate the concept of ‘idols you can meet’ in Asia. Currently, the original Japanese songs were already translated in the Bahasa Indonesia, Mandarin Chinese, and Thai languages. Due to their popularity, AKB48 is constantly being invited by the Japanese Ministry of Foreign Affairs to perform in its events all around Asia, where the fans spending a lot of money to see their favorite idols. This paper discusses the possibility of Japanese cultural hegemony in the Philippine popular culture industry. Utilizing the lens of Roland Robertson on globalizat..... 751 hits |