AbstractMianzhu New Year Pictures, a form of Chinese intangible cultural heritage originating from the Ming Dynasty, holds profound cultural significance and artistic value. However, in the contemporary tourism market, they face challenges in product innovation and cultural dissemination. Issues such as design homogenisation, limited market appeal, and insufficient innovation hinder their development within the cultural tourism industry. This research, grounded in redesign theory and the User-Centred Design (UCD) approach, seeks to address these challenges by innovating Mianzhu New Year Picture-based tourism products. The goal is to enhance their competitiveness, support the development of Mianzhu New Year Painting Village and local cultural tourism, and explore new pathways for integrating intangible cultural heritage with tourism. Focusing on Mianzhu New Year Painting Village, this study employs field research, user demand analysis, and product testing to assess tourist preferences and exper.....