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UPSI Digital Repository (UDRep)
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| Total records found : 1 |
| Simplified search suggestions : Ifu Ahmadu Andenyang |
| 1 | 2018 Thesis | The mediating effect of customer satisfaction in the relationship between service quality and customer training intention administrative training institution in Nigeria Ifu Ahmadu Andenyang The study aims to investigate the mediating effect of customer satisfaction in the relationship between service quality and customer training intention at the Administrative Training Institution of Nigeria (ASCON). The study employed quantitate approach and used 300 trainees who had attended courses at the Administrative Staff College of Nigeria, as respondents. Survey approach was employed in collecting data and Structural Equation Modelling was used to analyse the data. The results indicated that; i) training service quality has a positive and significant effect on training intention, ii) training service quality has a positive and significant on customer satisfaction, iii) customer satisfaction has a positive and significant effect on training intention, and iv) customer satisfaction partially mediated the relationship between service quality and customer training intention. The implication of the study are that survival of training organizations depends on service quality render ..... 4 hits |