The purpose of this study is to examine the acceptance and influence of online Chinese TV series (OCTS) towards Malaysian teenage viewers.It is inevitable that the change in the distribution medium of TV series will have an impact on audiences. Therefore, in this study, the researcher investigated the acceptance, behavioral characteristics, and influence of OCTS in Malaysia through new media platforms among Malaysian teenage viewers. The study utilized the Theory of Reasoned Action (TRA) and the ‘Encoding/Decoding’ theory as the theoretical framework. The quantitative research and purposive sampling technique were employed for sample selection among the population of Malaysian teenagers between the age of 18-25 years old. The data were analyzed using the SPSS 26.0 analysis software to test the hypotheses and determine the results. The findings of the study revealed that Malaysian teenage viewers' acceptance, viewing behavior characteristics and influence towards online .....

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