UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Total records found : 4 |
| Simplified search suggestions : Juliana Osman |
| 1 | 2016 Article | Differences in the consumer literacy of the nutrition label across demographic factors Ramdan Mohamad Rohieszan, Zainol Zuraidah, Osman Juliana, Yahaya Rusliza, The worsening obesity problem in Malaysia has urged various efforts from various parties to address them. The effective use of the nutrition labels is widely accepted and used as one of the efficient measures to address obesity. However, previous studies on the literacy of the nutrition label, especially among Malaysian consumers are still limited. Therefore, this study was conducted to assess the differences in consumers’ literacy of the nutrition label by demographic factors, such as gender, age, education level, income level and ethnicity. This study adopted survey technique and employed a quantitative approach. The sample consisted of 200 respondents, which were selected using random cluster sampling. Data collected were analyzed using Independent Sample T-Test and Analysis of Variance (ANOVA). The results showed that the literacy of the nutrition label varies significantly by gender and ethnicity, but the difference was not significant by age, education level and income level. S..... 3793 hits |
| 2 | 2017 Article | Online purchase intention among school teachers: extension of technology acceptance model (TAM) Zainol Zuraidah, Yazit Roihan, Zakaria Thuraiya, Habidin Nurul Fadly, Osman Juliana, 3188 hits |
| 3 | 2017 Article | Student engagement towards HEIs: relationship marketing perspective Zainol Zuraidah, Yahaya Rusliza, Osman Juliana, Mohamed Monizaihasra, 2273 hits |
| 4 | 2019 Article | The determinants of student commitment and student institution engagement in Malaysian higher education institutions Juliana Osman This study aims to identify the determinants that may provide the public and private HEIs with a competitive advantage in recruiting, retaining and engaging the students. Specifically, this study examines the effect of student satisfaction, dimensions of relationship investment and alternative attractiveness on student commitment, and consequently on the student engagement across public and private HEIs. To test the proposed framework, this research adopted the positivist, quantitative and deductive approach. Data were gathered using questionnaires from a sample of 300 public and private HEIs students and were analyzed using multi-group analysis in Structural Equation Modelling (SEM). The results show that in order to increase the student engagement, both the public and private HEIs should increase the student commitment and accomplish similar strategies that are to focus on student satisfaction and student direct investment. In spite of that, it is important for the private HEIs to fo..... 1229 hits |
