AbstractAbstract: There is a close relationship between language and culture, and a review of the literature indicates less attention is given to the enrichment of cross-cultural and pragmatic awareness in the classrooms. The role of culture in language learning is often overlooked in language classes. The notion of cultural competencies is often derived from English-speaking countries, and though students can learn from such a perspective, it does not provide a good model for developing their cultural and pragmatic competencies. Using students’ own cultural experiences would be a good way to enhance their cultural and pragmatic competencies. This investigation involves a qualitative approach, and the participants involved 10 EFL lecturers and 20 EFL students from China. Data was collected by using in-depth interviews, classroom observations, and field notes. The role of technology in enhancing these skills is highlighted in this study. The results indicated that the bidirectional approach o.....