This study aims to formulate a motivational design framework for augmented reality (AR) in early childhood education (ECE) in Malaysia. A design and development research (DDR) approach was adopted, comprising three distinct phases. In the analysis phase, findings revealed a research gap in the context of ECE, particularly regarding motivational design frameworks for AR. The design and development phase involved formulating the Augmented Reality Motivational Design Framework (ARMDF) based on previous research findings, preschool children_ feedback, and the ARCS Motivational Model. The ARMDF was validated through expert consensus involving 14 specialists in AR and ECE using the Fuzzy Delphi Method (FDM). Following validation, an AR application, Pengembaraan Ali & Dino: Siri COVID-19, was developed based on the ARMDF specifications. In the evaluation phase, a qualitative study was conducted with eight preschool children through observations and interviews, with data analyzed thematically .....

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