AbstractThis study aims to determine students’ social media usage for educational purposes and
to analyze their perceptions of the impact of social media usage on academic
performance. A quantitative method with two types of data, namely quantitative data
and qualitative data was used in this study which involved a sample of 54 undergraduate
students from a public university in Malaysia. Open-ended and closed-ended
questionnaires were utilized as research instruments, and both questionnaires were
administered online. A descriptive statistical method was applied to analyze
quantitative data, while thematic analysis was employed for qualitative data. The results
revealed that 85.2% of the respondents believed that utilizing social media for learning
activities had a positive effect on their academic performance, while the remaining
14.8% chose to be neutral. Through thematic analysis, twelve themes emerged based
on students' perceptions of the impact of social media usage on their a.....