AbstractGlobal culture is currently still growing and developing massively in countries all over the world. It allegedly causes more harm to develop countries, including Indonesia. It is feared that Indonesia will increasingly lose its national identity, which should be maintained. To date, some Indonesians think that values from foreign countries are the best, while local cultural values are outdated. This research aimed to assess the Sundanese cultural values as part of Indonesian culture to be used as a reference for developing indicators of achieving character education goals, especially for elementary school students. The method used was an exploratory method with an ethnographic approach. The stages of research were: 1) observing the socio-cultural activities of Naga Village community related to the cultivation of family educational values; 2) creating descriptive narratives in the context of cultivating parental educational values for their children in Naga Village community; and 3) ana.....