This paper aims to propose a conceptual study by a researcher who developed mobile application guidelines containing cultural design elements. In the creative industries sector, mobile applications are the creative multimedia division for advancing technology, the industry revolution 4.0 (IR 4.0), in developing creative products. The creative industries benefit from mobile applications since it allows for the digital manufacturing of creative products that meet the IR 4.0 era. However, research on the use of cultural design elements in mobile applications is understudied. The scope of this study focused on the development of mobile applications in Malaysia's creative industry facing IR 4.0. According to preliminary findings, there is a lack of cultural design elements in the current mobile applications. Therefore, the researcher will further develop design guidelines for mobile applications for the creative industries in the IR 4.0 era that include cultural design elements...

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In 2009, Malaysia introduced the _Multimedia Creative Industry_ in the creative industry sector for digital product production. However, the main focus, which is the local cultural value that forms the basis of the sector, received inadequate attention, which leads to its erosion, especially in digital products. Therefore, this study aims to develop a mobile application design guideline for creative industry developers. This study uses a Design and Development Research (DDR) approach that goes through three main phases of the study, namely need analysis, design and development, and evaluation. A total of 23 experts in the fields of human-computer interaction, multimedia, and creative industry and three users have been involved. This research instrument consists of interview forms, questionnaires, and checklists. The Fuzzy Delphi Method used to obtain expert consensus values shows ten (10) elements and 29 design items that have been agreed upon. It consists of six (6) general design ele.....

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