This paper aims to propose a conceptual study by a researcher who developed mobile application guidelines containing cultural design elements. In the creative industries sector, mobile applications are the creative multimedia division for advancing technology, the industry revolution 4.0 (IR 4.0), in developing creative products. The creative industries benefit from mobile applications since it allows for the digital manufacturing of creative products that meet the IR 4.0 era. However, research on the use of cultural design elements in mobile applications is understudied. The scope of this study focused on the development of mobile applications in Malaysia's creative industry facing IR 4.0. According to preliminary findings, there is a lack of cultural design elements in the current mobile applications. Therefore, the researcher will further develop design guidelines for mobile applications for the creative industries in the IR 4.0 era that include cultural design elements...

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