This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal limited studies on the integrated effect of customer and partner investments and the effect of relationship investment’s dimensions, particularly in customer-brand relationship domain. The findings stimulate and guide future research to explain the role of relationship investment in relationship marketing. This study is perhaps one of few attempts to identify and evaluate extant relationship marketing literatures on the role of relationship investment in a systematic and integrative manner...

1849 hits

Incidences of food contamination often lead to behavioral changes among consumers, and the long-term outcome may jeopardize economic returns to producers. Therefore, this study aims to examine the relationship between food safety concerns, price consciousness, perceived severity, and food repurchase intention in the context of the canned sardine contamination issue in Malaysia. Moreover, the moderating and the mediating impact of perceived severity on repurchase intention are also uncovered in this study. A self-administered survey was distributed to a total of 400 respondents among consumers of canned sardine who had prior knowledge regarding canned sardine contamination. Empirical finding supported that price consciousness is related to repurchase intention. Perceived severity positively moderates the relationship between these two variables. The study results also reveal that, perceived severity fully mediates the relationship between food safety concerns and consumers’ repurchase.....

647 hits

Incidences of food contamination often lead to behavioral changes among consumers, and the long-term outcome may jeopardize economic returns to producers. Therefore, this study aims to examine the relationship between food safety concerns, price consciousness, perceived severity, and food repurchase intention in the context of the canned sardine contamination issue in Malaysia. Moreover, the moderating and the mediating impact of perceived severity on repurchase intention are also uncovered in this study. A self-administered survey was distributed to a total of 400 respondents among consumers of canned sardine who had prior knowledge regarding canned sardine contamination. Empirical finding supported that price consciousness is related to repurchase intention. Perceived severity positively moderates the relationship between these two variables. The study results also reveal that, perceived severity fully mediates the relationship between food safety concerns and consumers? repurchase i.....

1005 hits

The relationship between customers and retailers is more complicated nowadays due to the sophisticated trends of the current service retail landscape and consumers? high expectations. This study investigates how perceived retailer innovativeness (PRI) influences consumer engagement (CE) and brand loyalty. Based on the wheel of retailing theory and signaling theory, we empirically analyzed these relationships based on 723 customers who patronize service retailers. The empirical findings suggest that product innovativeness has the strongest impact on CE, followed by service innovativeness and experience innovativeness. However, only product and experience innovativeness influence brand equity. Further results imply that CE not only contributes directly to the brand building, but also significantly mediates the relationship between product innovativeness?brand equity, service innovativeness-brand equity, and experience innovativeness-brand equity. The research adds new insights to the ret.....

583 hits