Intelligent Speed Adaptation (ISA) is a promising technology for improving speed management and road safety. Despite its potential benefits, there is limited research on public perception and acceptance of ISA in Malaysia. This study employed a descriptive, cross-sectional framework and a tool constructed based on the available literature. Using an online survey of 776 respondents, this study explored how Malaysian drivers perceive and accept the ISA system as well as their level of knowledge about it. Descriptive statistics were performed using SPSS software to explore the data distribution and profile. The findings revealed that most respondents lacked knowledge and awareness about ISA, including their purpose to counter speeding (79.9%). Only 8.1% had a vehicle equipped with an ISA system, and 54.4% used navigation systems on their mobile phones. Most respondents were unsure about the impact of ISA on reducing vehicle emissions and enhancing fuel efficiency. Among the four types of .....

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