UPSI Digital Repository (UDRep)
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Total records found : 4 |
Simplified search suggestions : Nur Nadia Abd Mubin |
1 | 2021 Article | Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin Siti Nor Amalina Ahmad Tajuddin Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for rec..... 2252 hits |
2 | 2023 Article | Content analysis of cybercrime infographic Nur Nadia Abd Mubin Malaysia is one of the vulnerable regions of cyberattack in which cybercrimes continue to increase at alarming rate. Cyber criminals are attacking not only organisations but also individuals. Various types of cybercrimes that have resulted in significant financial losses have been reported in the media. Despite the daily coverage of cybercrime incidents, people continue to fall victims. Keeping the public informed of the potential online threats should not be taken for granted. This study argues that effective communication of cybersecurity information is essential to enhance publics resilience in dealing with cybercrimes. Infographic is a useful tool for conveying cybersecurity information. Infographic is a visual communication that is often used to communicate complex messages that include science related information. Literature on infographics often emphasizes on its key components that include; visual, content and knowledge. As a visual form of communication, it makes information a..... 344 hits |
3 | 2024 Article | Social media addiction and depression among adolescents in two Malaysian states Sarina Binti Yusup, Khairul Azam bin Bahari, Loh Yoke Ling, Nur Nadia Binti Abd Mubin, Stephanie Ann A/P A. Victor Addiction to social media addiction is considered a leading risk factor for depression among adolescents, but the relationship needs to be supported empirically. This study investigates the social media addiction level and its association with depression among Malaysian adolescents. A cross-sectional study was conducted by distributing a structured questionnaire to potential respondents aged 13 to 21 years old from Johor and Sarawak. Data were analysed in SPSS using descriptive statistics, correlation, and Chi-square tests. Overall, 72.0% and 33.0% of the 384 respondents recorded high levels of social media addiction and depression, respectively. A significant and low positive relationship was detected between social media addiction and depression among adolescents. The levels of social media addiction and depression differed across age groups, gender, race, and the time spent on social media platforms. These findings reflect the need to address excessive social media usage among adole..... 194 hits |
4 | 2024 Article | The role of instagram in promoting mental health awareness and help-seeking attitudes among Malaysian University Students Nur Nadia Abd Mubin This study investigates the effect of Instagram (IG) usage for seeking mental health information and emotional support on help-seeking attitudes via mental health awareness among university students in Perak, Malaysia. Utilizing the Media Dependency Theory, a quantitative approach was adopted with data collected from 364 undergraduate students at Sultan Idris Education University (UPSI) and MARA University of Technology (UiTM) through a 44-item questionnaire. Descriptive analysis and Structural Equation Modelling were conducted to analyse the data. Findings indicated moderate IG usage for seeking mental health information and emotional support, high mental health awareness, and positive help-seeking attitudes. Specifically, IG usage for mental health information indirectly influenced help-seeking attitudes through mental health awareness, while seeking emotional support had a direct effect but was not mediated by mental health awareness. The study reveals that despite the predominant u..... 96 hits |