Airport is a great place to exhibit local values and the spirits of a country. The purpose of this study was to explore how airports can become a potentially an immersive space that evokes the  local culture to create a sense of place for travellers. Nine international participants were  selected from Asia, Europe and America countries with different educational background. Qualitative  data collection methods included one month ethnographic observation, service design workshop and  interviews. The first phase of data collection methods consists of gaining customers’ insight from  various instruments such as persona, user journey map and role play simulation. These instruments  were applied to understand the customer’s journey and user experience from a specific persona’s  perspective. Followed by second phase, semi-structured interviews with a brand expert. The data  were analysed using a qualitative data analysis program, NVivo12, to develop ‘coding’ proces.....

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The misconceptions on genetics topics among teachers and students were common, resulting in declining interest among the young generation in the STEM field. The study research questions consist of four which are to measure the face and content validity of “Genetic Holic”, a digital game application on genetics topics, as well as the perception level of UPSI Biology undergraduate students regarding the engagement and motivation level on it. The product development was based on the ADDIE model. The S-CVI/UA for the product is 0.93 and the instrument is 1.00 while the percent of the agreement for the product is 96.15% and the instrument is 100%, where all the values can be interpreted at a very good level. The perception level of 165 UPSI Biology Education undergraduate students ranging from semester 3 to 7 toward the learning experience on “Genetic Holic” in the engagement and motivation aspects was evaluated in the 4-point Likert scale with stratified sampling method .....

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