UPSI Digital Repository (UDRep)
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Total records found : 2 |
Simplified search suggestions : Punpukdee Attakrai |
1 | 2020 article | Innovative knowledge productivity in community of practice in public hospitals of Thailand: a model comparison approach Punpukdee, Attakrai The Innovative Knowledge Productivity (INN) is the ability of health care professionals to survive will come to depend on their "comparative advantage" in making the knowledge worker more productive. The current research represents a conceptual replication of several previous model comparison studies. The particular models under investigation are Knowledge sharing (KS) model (KSM model) of Van den Hooff and De Ridder (2004) and Absorptive capacity (ACAP) Model (ACM model) of Todorova and Durisin (2007), potentially adequate in the targeted healthcare professional setting. These models are empirically examined and compared, using samples consisted of 428 Registered Nurses of the Knowledge Management Network for Caring Patients with Diabetes at Public Hospitals in the Northern Region of Thailand. We employed a model comparison approach to identify the best fitting model to predict Innovative Knowledge Productivity. Results of the study highlight Absorptive capacity Model (ACM) can predic..... 452 hits |
2 | 2023 article | Considering Consumer Behavior in Thailand\'s Traditional and Digital Markets Punpukdee, Attakrai Systematic literature review techniques and data mining techniques were analyzed in this analysis for the creation of quantitative models of key factors influencing traditional marketing customer behavior in Thailand. The set of data analyzed is focused on the compilation of literature surveys of scholarly literature related to selected correlational studies of both traditional and digital marketing based on theoretical generic consumer stimulus-response model. Techniques that are used described the relationship model are different are described for modeling relationships. The findings of the analysis found that variables influencing consumer behavior were similar and different from traditional and digital marketing experiments. In comparison, research reviews and experiments abroad have also been shown to have the same and distinct influences in analyzing the results of the study.
Keywords: Traditional marketing; Digital marketing; Customer behavior; Systematic literature reviews.. 95 hits |