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This conceptual paper exposes the implementation of Malcolm Knowles' Theory of Andragogy in the context of Research Management and Innovation at the Universiti Pendidikan Sultan Idris (RMIC-UPSI). The study focuses on developing a work-based learning model that aligns with the principles of andragogy, emphasizing the unique characteristics of adult learners engaged in work-based activities. The theoretical framework draws on Knowles' principles, emphasizing self-directed learning, practical application, and the relevance of the learning experience to adult learners. The study exposes an integration of work-based learning in Business Strategic Management subjects as per the course outline in proforma. Preliminary findings suggest that integrating andragogical principles into the research environment at RMIC-UPSI positively influences adult learners' motivation, engagement, and overall satisfaction with the requirements in the course outline learning process. Moreover, the work-based lea.....

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