This study compares the Malaysian coaching process?s key development themes with Cote and Gilbert?s (2009) Effective Coaching Model in Malaysian football development. The participant selection is based on purposive sampling involving fourteen head coaches from State Sports Schools throughout Malaysia. In addition, an in-depth semi-structured interview with open-ended questions was carried out and analysed following Glaser and Strauss?s constant comparative method (1967). Based on the analysis, the following seven new development themes have emerged in the context of the Malaysian coaching process as compared to Cote and Gilbert, Effective Coaching Model: i) signature coaching, ii) risk management, iii) fun elements, iv) empowerment, v) spirituality, vi) life skills and vii) coaching intervention. Subsequent exploration is recommended to identify how this knowledge is integrated into the coaching process and applied in the Malaysian football development program. ? Universiti Putra Malay.....

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This research is conducted to identify the significance of the Malaysian Football Coaching Process Model development in the Malaysian coaching context that describes the key themes from Malaysian State Sports School coaches. This model was based on the Effective Coaching Model Cote and Gilbert adaptation and validated Cohen's Kappa agreement coefficient. The similarities and differences of the current finding's development themes compared with Cote and Gilbert Effective Coaching model were also studied. Qualitative approaches using Evolve Grounded Theory as a methodological framework. Fourteen head coaches from Malaysian State Sports School were chosen following the stratified purposive sampling and theoretical sampling. An in-depth semi-structured interview with open-ended was carried out and analysed following the principle of evolved grounded theory and constant comparative method advocated by Strauss and Corbin (1998). Based on the analysis, the following six core categ.....

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