|
UPSI Digital Repository (UDRep)
|
|
|
| Total records found : 4 |
| Simplified search suggestions : Su Tian |
| 1 | 2023 Article | The role of communication skills in persuading customers to purchase products Tian,Hui Ling This paper experimentally investigates the role of communication skills in persuading customers to purchase products. This paper aims to inform readers about communication skills and how they utilize them to encourage consumers to buy things because if a salesperson has excellent communication skills, he can easily persuade clients to purchase the products. The exploratory research included 100 people, 24 men and 76 women, who cooperated with this study. A legal and reliable two-section survey was used to collect information about the population and to answer specific questions about communication skills. According to the results, several people believe that communication skills are crucial and effective in persuading customers to buy a product. The study results include advice for salespersons who want to convince customers to buy their demand and information for customers who wish to purchase products from salespeople.
Keyword: Role, Communication skills, Persuading customers, Purch..... 514 hits |
| 2 | 2025 Thesis | A framework for designing cultural and creative tourism products to enhance purchase intention among young adults in Henan Su, Tian Henan Province is renowned for its rich intangible cultural heritage, yet the participation of young adults in traditional cultural consumption remains low. This study aims to develop and validate a design framework to enhance young adults' purchase intentions for cultural and creative tourism products in Henan Province. Through a systematic literature review, the researcher developed the CFI-MD design framework to investigate the relationships among cultural, functional, and interactive meanings in the design of cultural and creative tourism products. Inspired by the woodcut New Year paintings from Zhuxian Town in Henan Province, the researcher designed, developed, and validated a series of cultural and creative tourism products named _Here Comes Door-God._ As an example of the CFI-MD framework, the product was evaluated using an adapted Decomposition Theory of Planned Behavior (DTPB) model, renamed as the DTPB-MD model. The DTPB-MD model incorporates three independent variables: perc..... 8 hits |
| 3 | 2024 Article | Illumination intelligent adaptation and analysis framework: A comprehensive solution for enhancing nighttime driving fatigue monitoring Nur Safinas Albakry Nighttime driving presents a critical challenge to road safety due to insufficient lighting and increased risk of driver fatigue. Existing methods for monitoring driver fatigue, mainly focusing on behavioral analysis and biometric monitoring, face significant challenges under low-light conditions. Their effectiveness, especially in dynamic lighting environments, is limited by their dependency on specific environmental conditions and active driver participation, leading to reduced accuracy and practicality in real-world scenarios. This study introduces a novel _Illumination Intelligent Adaptation and Analysis Framework (IIAAF)_, aimed at addressing these limitations and enhancing the accuracy and practicality of driver fatigue monitoring under nighttime low-light conditions. The IIAAF framework employs a multidimensional technology integration, including comprehensive body posture analysis and facial fatigue feature detection, per-pixel dynamic illumination adjustment technology, and a ..... 265 hits |
| 4 | 2024 Article | From “The Heavenly Palace” to “Nezha’s demon child descends” and the visual transmission of traditional chinese culture Chen, Zhen Movies belong to the artistic international language, which is the carrier of many cultural symbols and can play an important role in the dissemination of national culture. For a long time, many Chinese films have not organically combined artistic, commercial, and Eastern charm factors. Based on this, this article will start with Chinese animated films. Firstly, it will analyze the application process of excellent traditional culture in Chinese animated films and the challenges and problems in the application and dissemination of excellent traditional cultural elements in Chinese animated films. Secondly, it will analyze the application of excellent traditional cultural elements in the two animated films "Da Nao Tian Gong" and "Nezha's Demon Child Comes to Earth". Finally, it will propose strategies to promote the influence and dissemination of Chinese excellent traditional culture, I hope to further enhance the attention and scope of the dissemination of excellent traditional Chinese ..... 359 hits |