This paper experimentally investigates the role of communication skills in persuading customers to purchase products. This paper aims to inform readers about communication skills and how they utilize them to encourage consumers to buy things because if a salesperson has excellent communication skills, he can easily persuade clients to purchase the products. The exploratory research included 100 people, 24 men and 76 women, who cooperated with this study. A legal and reliable two-section survey was used to collect information about the population and to answer specific questions about communication skills. According to the results, several people believe that communication skills are crucial and effective in persuading customers to buy a product. The study results include advice for salespersons who want to convince customers to buy their demand and information for customers who wish to purchase products from salespeople. Keyword: Role, Communication skills, Persuading customers, Purch.....

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