This study aims to develop a sports tourism behavioral intention model (STBIM) for Guizhou Province, China, by integrating the event-quality model (EQM) and the quality-loyalty model (QLM) with the theory of planned behavior (TPB) to examine tourists' behavioral intentions and loyalty in sports tourism. The STBIM offers a robust framework for understanding how event quality significantly influences tourists' revisit intentions and loyalty. Furthermore, it serves as a reference for local governments to implement effective strategies for attracting domestic and international tourists to sports tourism destinations. Using convenience and snowball sampling methods, we collected data from 350 domestic tourists who participated in the inaugural Guizhou 'Beautiful Village' Basketball League and the 2023 Guiyang Marathon. The data were analyzed using EFA and CFA, with measurement and structural models evaluated through SEM. The results demonstrate that the Chisquare/ df=1.643, RMSEA=0.047, CFI.....

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