AbstractIndustry Revolution 4.0 has changed the way business operates and demanded the business transform its operation from traditional into the digital market. The intense to encourage this shift is increasing when it comes to rural economy where geographical distance becomes one of the major barriers that have been eliminated. This transformation is crucial so that rural entrepreneurs can grow their business and attract their potential business stakeholders to reach them locally and globally. However, regardless of the importance of digital economy transitions, rural businesses still face huge challenges that inhibit them to adopt the information and communications technology successfully. Realizing the importance of e-commerce adoption in this era, this study aims to review and critically analyzed the information and communications technology adoption literature specifically in rural areas to provide a generic overview on the current situations of information and communications technology .....