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Simplified search suggestions : Ellvinstern Edirin
12020
final_year_project
The influence of trust on online purchase intentions among final year student of Faculty Management and Economics, Universiti Pendidikan Sultan Idris
Ellvinstern Edirin
E-commerce was very popular nowadays because of the use of technology in business. A convenient online shopping can increase the trust of consumers to purchase online. Trust also plays a major role in consumer intentions to make a transaction on online shopping. This study aims to identify the influence of trust on online purchase intentions as well as to analyze the influence of perceived ease of use (PEOU) and perceived risk (PR) on trust among students by using Theory Acceptance Model (TAM) as theoretical basis. Method used in this study is in quantitative. Total sample is 154 respondents with sample random sampling method is used and conducted by distributing questionnaire through google forms. Data is measured on five Likert scale and used SPSS (Statistical Package for Social Sciences) version 23. The findings of this research indicate that perceived ease of use (PEOU) have positive significant influence on trust. Different to perceived risk (PR) which accept null hypot.....

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