AbstractE-Commerce is the process of conducting business over computer networks. Anyone,
regardless of location, can use the Internet's services to buy or sell products. Unlike
traditional commerce, which requires a person to go out and get products, online
shopping has made it easier for humans to reduce physical work and save time. In
recent years, e-commerce businesses are adopting new digital marketing strategies
such as live video streaming in order to provide more authentic information to their
customers. As a result, the purpose of this study is to develop an application called
ONLive, which is a blending of e-commerce and a live streaming model. The
development of this application was based on the Iterative Waterfall Methodology.
Furthermore, a Google Form survey was used to collect responses from 10 potential
users, including university students, and 10 university students were interviewed to
elicit requirements. Based on the requirements analysis results, a customer segmen.....