UPSI Digital Repository (UDRep) : Guest Mode

Search Results

2 record(s) found

University reputation and alumni donation: Empirical evidence from Malaysia

Abstract

In marketing literature, reputable brand had always enjoy consumer loyalty and lead to several brand supportive behaviors such as brand recommendation and helping behavior. In the context of higher education institution, reputable university is postulated to gain stakeholders support. Stakeholders especially university’s alumni is hope to contribute back to their university either in term of monetary or non-monetary support. Study that attempts to examine on how alumni response towards their university reputation in term of donor and giving rather limited especially in Malaysia context. Hence, this study attempts to link the relationship between university reputation and alumni donor behavior. A quantitative survey among 193 alumni in Malaysia revealed that one out of three dimensions of university reputation namely; responsible management statistically influenced alumni donor behavior towards their alma maters. Implication and recommendation also were addressed at the end of this ar.....

Article Published 2019 1710 hits Available

Sound art in Malaysia from a Malaysian sound artist perspective

Hasnizam Abdul Wahid

Abstract

Early exploration of the use of computers in Musical Instrument Digital Interface (MIDI), somehow allowed me to venture further into the domain of sound. Nothing much was known or noted in terms of the notion or historical perspectives of electroacoustic music in Malaysia. Unlike in the West, our music industry accommodated Western music, particularly popular music, but not experimental or electroacoustic music. The advancement in computer technology in music applications introduced new creative ideas, and its democratization permitted more creative exploration, technically and aesthetically. This paper is a recollection of the long journey of a Malaysian composer venturing into electroacoustic music...

Article Published 2013 171 hits Available

Search Results

Filter

Specific Period

Recently Accessed