This study aims to understand the factors influencing investment intentions among Sultan Idris Education University (UPSI) academic staff by extending the Theory of Reasoned Action (TRA) with knowledge and awareness variables. A quantitative survey design was used, collecting data from 300 randomly selected respondents via Google Forms. The data were analyzed using exploratory factor analysis, Pearson correlation, and multiple linear regression (MLR) with SPSS version 26.0. The findings show that attitude, subjective norms, knowledge, and awareness significantly relate to investment intentions. Pearson correlation analysis revealed strong relationships between attitude and investment intention (r = - 0.437, r = - 0.437), subjective norms (r = 0.439, r = 0.439), and awareness (r = 0.689, r = 0.689), while knowledge showed a weaker significant relationship (r = - 0.215, r = - 0.215). Multiple linear regression confirmed that these factors are primary predictors of investment intention, w.....

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