AbstractSocial media is fast becoming a medium for encouraging interaction and collaborative
learning among learners and instructors. Examining the factors affecting social media
adoption in higher education is still in short supply. These factors fluctuate from one study
to the other due to variations in characteristics, including settings, participants, and
infrastructure. Thus, it can be argued that there is a need for a comprehensive model that
could measure the students’ adoption of social media under any situation regardless of the
characteristics above. Accordingly, this study develops a social media-based educational
framework using the social constructivism theory (SCT). To evaluate the adoption of the
developed framework, this study is believed to be the first that develops a comprehensive
theoretical model by extending the TAM with the most frequent external factors that
achieved significant results in the previous literature. The PLS-SEM is employed to
validate the dev.....