AbstractMak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage
(ICH) awarded by UNESCO in 2005. The Mak Yong’s declination was due to several
issues including state government restrictions and prohibitions, lack of financial
support and sponsorship, diminishing of elder performers, and the rise of
digitalisation era. The advancement of digital technology and media seems to have a
positive impact to the preservation of ICH. Therefore, this study is set to discover the
level of acceptance for digistising Mak Yong amongst novice and expert practitioners,
as well as to explore the potential of motion capture technology in order to digitally
preserve the Mak Yong facial expressions, and to propose a new model of Aesthetic
Experience (AX) that can improve the digital experience of Mak Yong. This study has
adopted the Design Thinking model with five stages; emphatise, define, ideate,
prototype and test. The Design Thinking research approach is based on alteratio.....