The purpose of this study is to investigate the overall influence of the human resource practices that contributes in organizational commitment and human resource outcomes. These practices are of significant value and can playa pivotal role in small and medium enterprises growth. The study is quantitative in nature. Field survey method was used to collect the primary data from 311 small and medium enterprises operating in Karachi, Pakistan. The data was analyzed by using descriptive statistics, correlation, t-test, ANOY A, multiple regression and MANOY A analysis. Findings revealed that human resource practices, organizational commitment and human resource outcomes executed at moderate level in small and medium enterprises. The study reported positive relationship among human resource practices, organizational commitment and human resource outcomes. The analysis also showed that all human resource practices variables are significantly predict the variance in organizational commitment a.....

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The aim of this paper is to conceptualize the significance of location based user generated content in creating superior value to aid travellers in their decision making regarding traveling products and services. A comprehensive review of latest conceptual and empirical literature was grounded to develop the propositions. Millennial generation of Malaysia shall be taken as a social lab for examining the propositions, and to report the empirical findings. The finding of this study provides a basis for developing a model to obtain the significance of location base user generated content on travel decisions. This study could be of practical value for organizations and highlighted the importance of participatory user generated content as well as significant for travellers who want to improve on-travel decisions accuracy. This study suggested a special focus on millennials in Malaysia since they are considered as a potential cluster of markets. This paper makes a significant contribution by.....

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The purpose of this study was to investigate the mediating effect of customer inspiration between customer-defined market orientation, customer satisfaction and customer loyalty among  PROTON users. The study was quantitative in nature. A Total of 357 responses was collected through  random sampling from respondents who were users of PROTON automobile in Malaysia. Resource Based  Theory (RBT) was used to explain the effect of customer-defined market orientation on customer  satisfaction and customer loyalty, with mediator customer inspiration. Partial Least Square (PLS)  technique was used to test the proposed  research  model.  Results  revealed  that  customer   satisfaction  (R² =  0.412)  and customer  loyalty  (R² =  0.578)  are  directly  influenced  by   customer-defined  market orientation  and  customer  inspiration.  The  study  reported   significant  factors  customer orientation (β = 0.1955, t = 2.7731), competitor orientatio.....

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The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and real-time information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention. ? 2021 Akdeniz University Publishing House. All rights reserved...

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The contextual suggestion systems are emerging as modified recommendation systems integrated with information retrieval techniques to search within large databases with the purpose to provide a user with a list of suggestions based on context i.e. location, time of the day, any day of the week (weekdays or weekend). The goal of this research is to conduct a systematic review in the field of contextual suggestion and recommendation systems incorporate with smart cities as the repositories of large datasets. This paper highlights the concerns linked with approaches being used in the contextual suggestion system and discussing various approaches which are being utilized in the contextual suggestion system. The keywords for query searching include; “contextual suggestion”, “recommendation system” and “smart city” which identified 191 papers published from 2012 to 2020. Four major article repositories were considered for searching (i) Science Direct, (ii) Scopus, (iii) IEEE, and.....

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The contextual suggestion system is defined as “generating a list of venues for a user, based on temporal and geographical context as well as traveller’s preferences relating to venues to be suggested”. A lack of effective methodologies has compromised the accuracy of the contextual suggestion system in e-tourism. In this regard, the Text Retrieval Conference (TREC) has been organized yearly to focus not only on the development of information retrieval systems but also on the approaches leading to the improvement of the systems. Besides, TREC provides datasets and standard protocols for evaluation to ensure fair comparisons. In the study, an improved approach based on four main phases has been proposed for the contextual suggestion system in e-tourism, namely, (i) Dataset Enrichment, (ii) Profile Enrichment, (iii) User Modelling, and (iv) Ranking Suggestion. The TREC dataset is used to evaluate the proposed approach. In the Dataset Enrichment’s improvement, tags pred.....

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This study aimed to assess the key determinants of sustainable supply chain management (SSCM) (i.e., sustainable supplier management (SSM), sustainable operation management (SOM), and sustainable customer management (SCM) and examined their impact on sustainable performance (SP) (i.e., economic performance (ECP), social performance (SCP), and environmental performance (ENP)). Furthermore, this study investigated the mediating effect of sustainability governance (SSG) between SSCM and SP. A purposive sampling was used in this cross-sectional study through an online survey among managers of ISO 14001-certified Malaysian manufacturing organizations using an online questionnaire. Following a pilot test, an online survey was used to obtain 348 survey responses. After the data screening, only 328 responses were retained for analysis. The obtained data were analysed by employing PLS-SEM approach using SmartPLS 3.3.2 software. Results revealed that ECP (R2=0.540), SCP (R2=0.597), an.....

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This study aims to conceptualise the linkage between corporate social responsibility (CSR), corporate sustainability reporting, ISO 26000, and corporate green performance in the manufacturing sector of Malaysia. This study significantly contributes by providing an understanding that implementation of societal and environmental-friendly practises enhances corporate reputation, reduces costs by minimising waste, reduces environmental and social risks, and improves corporate productivity and managerial credibility. The main data sources for this study are research articles published from 2000 to 2020 in different databases. The findings revealed that CSR, corporate sustainability reporting, and ISO 26000 positively linked with corporate green performance. The results confirm that CSR, corporate sustainability reporting, and ISO 26000 not only improve business performance but also ensure that organisational operations do not degrade the environment. Moreover, this study helps managers and .....

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