AbstractThis research project investigated the significant transformations of young Omani women's social lifestyle within the context of modernization in the contemporary era. The research project aims to identify the influence and changes in the fashion practices of young Omani women and their evolving daily lifestyle in response to modernization. The key elements in the research project consist of culture, personality, and activities. The main artists in this research are Mahamoud Fahmi, Iman Maleki, Hush, Ronnie Mohamed, Anwar Sonia, Alia Al Farsi, Ranjit Sarkar, Richard Fosu and Jeremy Winborg. Reference works of art addressed women's image in several aspects, including fashion and lifestyle, culture and tradition, design and style, and fashion and femininity. In particular, the Theory of Multiple Modernity and Cultural Hybridization Theory were employed to contextualize the research project. Moreover, this research project utilized studio practice research through critical self-reflection.....