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3 record(s) found

Teaching sales course in a higher learning institution: learning by doing

Abstract

It is an ultimate learning experience to be able to bridge theory and real-world practice in sales class. Nonetheless, it is a challenge for educators in higher learning institutions to incorporate practical aspects into teaching. In response, this study was conducted to expose students to perform selling in a real-life situation. 42 students enrolled in a professional selling course in a higher learning institution in Malaysia were given a selling task. The students were asked to promote a financial product (i.e., insurance) to a potential client under the supervision of an insurance agent. The task given to the students was part of the course assessment and carried out throughout a semester. Students’ perceptions of the benefit gained from performing selling in the real sales environment were obtained through student evaluations at the end of the course. This study indicated that the students had a positive selling experience, and the selling activities aided students’ understand.....

Article Published 2021 836 hits Available

Kesan penggunaan Mnemonik Visual terhadap pengekalan ingatan jangka panjang bagi mata pelajaran Sejarah

Nurul Syadiyah Khairuddin

Abstract

Cabaran mata pelajaran sejarah adalah kaedah pengajaran dan pembelajaran, kelaziman guru menggunakan kaedah ceramah atau ceramah bervariasi. Membangunkan keupayaan penguasaan pelajar dalam mata pelajaran ini merupakan satu cabaran utama yang dihadapi oleh guru. Oleh itu, kajian ini bertujuan untuk mengkaji kesan mnemonik visual yang dibangunkan berdasarkan kepada teknik imageri iaitu pengintegrasikan kata kekunci dengan imej atau objek terhadap pengekalan ingatan jangka panjang bagi mata pelajaran Sejarah tingkatan satu. Kajian ini dijalan secara ekperimen dengan satu kumpulan. Seramai 24 pelajar terlibat dalam kajian ini. Ujian pra dan ujian pos dilaksanakan bagi perbandingan dan ujian yang seterusnya adalah perbandingan tiga sela masa yang berbeza dalam jangka masa tiga minggu. Data dianalisis menggunakan Ujian t dan Ujian ANOVA. Hasil kajian menunjukkan terdapat perbezaan signifikan skor markah antara ujian pra dan ujian pos. Walau bagaimanapun, ujian pengekalan menunjukkan tiada pe.....

Article Published 2023 1030 hits Available

Importance-performance analysis for improving online learning in business and management programme

Syadiyah Abdul Shukor

Abstract

Online learning has become the new standard in higher education since the COVID-19 epidemic. In order to be effective, colleges and universities must evaluate the delivery of online classes using relevant data gathered from their students. This paper demonstrates the use of importance-performance analysis to continuously improve online learning quality. Undergraduate students, who are enrolled in Business and Management programme at a higher learning institution located in Negeri Sembilan, Malaysia are invited to participate in this survey via online survey questionnaire. A total of 239 responses are received and analysed using importance-performance analysis technique. The results show that facilitating conditions, namely technology and interaction fell into the ‘Concentrate Here’ quadrant; course delivery and instructor factors in the ‘Keep Up the Good Work’ quadrant; and learners’ readiness in the ‘Low Priority’ quadrant. From the result, it is suggested that technolog.....

Article Published 2023 486 hits Available

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