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Subject: HD28 Management. Industrial Management (45 items)

	Title	Type
41	The use of celebrity endorsement and its effects towards car aficionados purchase intention:a study on automotive industry in Malaysia	Article
42	The Use of TikTok social media in influencing Generation Z online purchasing behaviour in Malaysia	Article
43	Transformational leadership and organizational change: in the context of todays leader	Article
44	Visual communication on social media advertisement that influence consumer buying behavior on skin-whitening product	Article
45	Women entrepreneurs in United Arab Emirates: enablers and challengers	Article

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