Makalah ini bertujuan membincangkan konsep keindahan dalam kesusasteraan Melayu tradisional berasaskan gagasan estetika yang dikemukakan oleh Muhammad Haji Salleh dan idea estetika oleh I.V. Braginsky. Analisis ini adalah sebuah analisis kepustakaan dan perbincangan dibuat secara deskriptif berdasarkan dua teks utama iaitu Puitika Sastera Melayu (2000) karya Muhammad Haji Salleh dan buku Erti keindahan dan Keindahan Erti (1994) oleh Braginsky. Hasil analisis menunjukkan terdapat tiga perbezaan ketara dalam mengkonsepsikan keindahan dalam kesusasteraan Melayu tradisional oleh dua tokoh ini iaitu sumber keindahan, dasar keindahan dan cara mengkonsepsi keindahan. Perbezaan ini berpunca daripada perbezaan pendekatan. Braginsky bersandar kepada idea struktural Yury Tynyanov lebih mementingkan aspek deksripsi tekstual yang dihubungkan dengan sokongan sumber Islam, manakala Muhammad Haji Salleh juga bersandar deskripsi tekstual tetapi tidak bersandarkan kepada sokongan sumber agama Islam. Ana.....

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Kajian ini dilakukan untuk mengenal pasti kesan penggunaan perisian Pemprosesan Kata terhadap pencapaian murid dalam penulisan karangan. Penulisan karangan penting sebagai wadah untuk murid menyusun dan mempersembahkan buah fikiran, termasuk membuka ruang untuk mencerna idea. Subjek bagi kajian ini terdiri daripada murid-murid tingkatan empat, Sekolah Menengah Kebangsaan Petaling, Kuala Lumpur yang dipilih secara rawak bertujuan. Mereka terdiri daripada 30 orang murid Tingkatan Empat Sastera Satu. Reka bentuk kuantitatif berasaskan kaedah eksperimen satu kumpulan telah digunakan dalam kajian ini. Hasil kajian menunjukkan bahawa terdapat perbezaan yang signifikan dalam hasil penulisan murid dengan berpandukan skor min ujian pra dan pasca. Diharapkan supaya hasil daripada penyelidikan ini dapat membantu perancang dan penggubal dasar dalam kalangan pentadbir di institusi-institusi pendidikan ke arah menentukan penggunaan alat bantu pengajaran dan pembelajaran yang lebih sistematik, selain.....

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Hubungan sastera dan masyarakat sangat erat. Sastera adalah dokumentasi yang merakamkan kehidupan masyarakat. Hal-hal yang dipaparkan dalam sastera merangkumi peristiwa-peristiwa, aktiviti serta pergolakan yang berlaku dalam lingkungan sosial mereka. Dalam hal ini, cerita rakyat yang diteliti berhasil memaparkan pandangan dan sikap kelompok sosial di samping menggarapkan tentang fenomena yang berlaku dalam masyarakatnya. Selain itu melalui cerita rakyat kanak-kanak, dikesan gambaran kehidupan masyarakat tradisi yang meliputi sosiobudaya dan sistem kepercayaan mereka. Kepelbagaian makna di sebalik cerita rakyat yang diteliti, memancarkan pemikiran masyarakat tradisi terhadap sesuatu perkara. Lantaran itu, penelitian terhadap cerita rakyat kanak-kanak ini dapat memaparkan fenomena yang dicetuskan oleh masyarakat tradisi di samping memperlihatkan keperibadian dan kecendekiaan masyarakat Melayu. Kata kunci: sastera kanak-kanak, fenomena sosial, cerita rakyat, tradisi..

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Bahasa dan sastera tidak dapat dipisahkan. Kedua-duanya dikatakan mempunyai hubungan simbiosis dan sering diungkapkan bagai _isi dengan kuku_ atau ibarat _irama dan lagu_. Oleh sebab itu, bahasa sama sekali tidak dapat dipisahkan pembinaannya daripada kegiatan kesusasteraan. Dalam hubungan antara bahasa dengan sastera, sastera adalah saluran atau alat yang paling baik bagi mengembangkan daya cipta kerana ekspresi sastera dan seni adalah bebas seperti bebasnya jiwa, fikiran dan perasaan manusia yang melahirkan karya-karya seni. Dalam kajian ini pengkaji akan melihat bagaimana penulisannya. Pengkaji juga akan memaparkan kebolehan penulis mencipta ungkapan-ungkapan yang baharu, gaya bahasa yang indah untuk menggambarkan dan menyatakan keanekaragaman fikiran dan perasaan manusia dan alam sekeliling dalam karya mereka yang berbentuk puisi, cerpen dan novel. Penulis juga tidak lupa menerapkan nilai-nilai yang boleh membentuk jati diri generasi moden dalam karya mereka. Kata kunci: hubungan,.....

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With the development of globalization and the increasingly fierce competition in the world market, most companies are seeking new business opportunities on a global scale. The development of information technology promotes the use of social media. The increase in a large number of online users makes social media an emerging purchase channel. For companies, how to use the advantages of social media to attract consumers to buy the company's products and services has become one of the most important challenges. In this light, this research aims to determine the factors that influence the purchase behaviour of consumers on social media. This article studies four basic elements, namely brand awareness, social media word of mouth, social media advertising and social media influencers. By using multiple regression analysis method to analyse 123 questionnaires, the survey results show that social media influencers have a significant relationship with consumers' buying behaviours. The results o.....

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Quality of life is an analytic element with having lots of significance in employee_s life. A high quality of life is essential for an organization to continue to attract and keep employee. This study aimed to find out the factors that have an impact and impact of quality of work life and work health life balance of pharmaceutical employees. This study also will identify the relationships between the factors of quality of life with Work-Life balance. The data were obtained from 135 pharmaceutical employees by using Krejcie and Morgan Sampling Method. According to Krejcie and Morgan sampling method, for 200 people, 135 sample sizes are enough. For the data analysis, explanatory factor analysis and Pearson Correlation were conducted by using the SAS software. The results of this study conclude that the aspects of quality of life are cooperation and facilities, training and development, Facilities and Work Environment. Keywords: Organizational culture; TQM; Organizational performance; Du.....

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This study aims to determine the effect of the dimension of organization culture (clan, adhocratic, hierarchy, market) on total quality management, the effect of the dimension of organization culture on entrepreneurial orientation, and the effect of the dimension of organization culture, total quality management and entrepreneurial orientation on the performance of herbal enterprises in Indonesian. The study uses quantitative approaches and deductive methods. The sample consists of 400 selected herbal entrepreneurs registered with the Asosiasi Pengusaha Herbal Indonesia using a simple random sampling method. Data is collected by using questionnaires and analysed by using structural equation modelling. The findings show that seven out of the 14 hypotheses tested were supported. Specifically, market culture is the only cultural factor that significantly and positively affects total quality management. Adhocratic and market culture are cultural factors that significantly influence entrepr.....

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Public-private-partnership mode helps to better solve the problems in financing, technology, and management of public goods by effectively utilizing the respective advantages of government and private sector. There are myriad researches on risk-sharing, benefit distribution, asset securitization, and capital structure of PPP projects these days. In this paper, we provide analysis and discussion for the research methods of selected literature which applied the most used method for measuring the optimal capital structure of public-privatepartnership projects. By analyzing these studies, we can identify the potential problems of present research methods, and we can also provide research suggestions for future researchers to promote and enhance their research methods of optimal capital structure of public-private-partnership projects and make the methods more practicable and reality-adaptive. Keywords: Public-private-partnership; Optimal capital structure; Measurement method; Literature r.....

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The rise of new digital technologies is driving the change of various industries around the world. Henceforth, the fourth industrial revolution has opened a new era to the aviation industry through higher levels of automation and digitalization implementations. The digital transformation of airports is expected to bring seamless experiences to passengers through the implementation of industry 4.0 pillars. Customer expectations have elevated as the aviation industry in Malaysia transforms into Airport 4.0 for the future. The objective of this study was to evaluate the nine industry 4.0 elements in enhancing the customer expectations in Kuala Lumpur International Airport by focusing on the diffusion of innovation theory. Additionally, the study was conducted among the millennials to further enhance the significance between Airport 4.0 and its cohesion to this group. Quantitative research using simple random sampling technique was conducted by distributing questionnaires using the online .....

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Job satisfaction is the primary concern and serious challenge faced in the era of pandemic and digitalization, in particular when involved with the changes of working arrangement mode, forced by these two events. The aim of this study is to identify the effect of flexible working arrangement and work life balance on employee_s job satisfaction by utilizing the structural equation model that may detect the causal relationship between the observed items under study. The results suggest that flexible hours, work shifts and telecommuting/working from home has a significant effect on employee_s job satisfaction. This study has successfully constructed the structured models for job satisfaction after some modification on the observed items under study. Keywords: Job Satisfaction; Flexible working arrangement; Work-life balance; Structural equation model..

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