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Simplified search suggestions : Ahmad Zainal Abidin Abd Razak

Strategi E-Pemasaran di dalam Transformasi Pemasaran Penerbitan Buku

Ali Ruziah, Bani Hashim Ahmad Yusairi, Abd Razak Ahmad Zainal Abidin, Mohamad Yusof Abdul Raheem,

Abstract

E-dagang adalah satu proses ekonomi baru yang melibatkan urusan jual beli, pemindahan atau pertukaran barangan, perkhidmatan dan/atau maklumat melalui jaringan komputer termasuk Internet. Melihat kepada apa yang dinyatakan oleh pelopor pengurusan tentang e-dagang, kesan sebenar revolusi Internet baru sahaja mula dirasai. Dengan itu, kajian berbentuk ulasan terperinci ini adalah untuk meneroka penggunaan strategik e-pemasaran dalam transformasi industri penerbitan. Ia membincangkan bagaimana strategi e-pemasaran menghasilkan transformasi industri penerbitan dari satu saluran tunggal pemasaran kepada pemasaran secara besar-besaran. Ia menghuraikan tentang strategi-strategi pengurusan dalam penggunaan teknologi-teknologi maklumat baru dalam pasaran dunia, tentang anjakan kuasa kompetitif antara pelbagai tingkat sepanjang rantaian bekalan industri penerbitan termasuk pembangunan-pembangunan semasa dalam e-pemasaran dari tempat pandangan pemegang saham implikasi-implikasi dan impak serta ke.....

Article Published 2011 6743 hits Available

The impact of work overload and job involvement on work family conflict among malaysian doctors

Abd Razak Ahmad Zainal Abidin, Yeop Yunus Nek Kamal, Mohd Nasurdin Aizzat,

Abstract

This study examined the relationship between work overload and job involvement with the two dimensions of work-family conflict [work interference with family (WIF) and family interference with work (FIW)]. The sample comprised of 391 local doctors working full-time in nineteen public hospitals in Peninsular Malaysia. Statistical results using regression analysis indicated that work overload was positively related to both work interference with family (WIF) and family interference with work (FIW). On the other hand, job involvement was found to have no significant impact on the two forms of work-family conflict. Implications of the results, limitations, and future research directions are also presented...

Article Published 2011 5483 hits Available

E-Marketing distribution of books by university publishers

Ali Ruziah, Abd Razak Ahmad Zainal Abidin, Mohamad Yusof Abdul Raheem, Bani Hashim Ahmad Yusairi,

Abstract

E-Marketing is a process of delivering information, communicating, promoting, and selling products and services through the internet. The introduction of this technique has caused a drastic change in the method for traditional marketing, by which a company that adopts this technique would find itself sustainable. In Malaysia, there are four focused public universities for engineering and technology programs, known as the Malaysian Technical University Network (MTUN). The publishers of these universities are entrusted with the tasks to produce technical reading and reference materials written by the academic staff. However, though the number of publications is increasing, the sales are not encouraging. It was hypothesized that the number of personnel in the department affects the department’s outputs. Therefore, this paper studies the problems in the publishing departments of these universities and the potential of e-Marketing as a tool to increase sales...

Article Published 2013 5475 hits Available

Transformational leadership practices among academic administrators at a public university in Malaysia

Samsudin Norsamsinar, Abd. Razak Ahmad Zainal Abidin, Abdul Jalil Norasibah, Ab. Wahid Hariyaty, Yaakub Kamarul Bahari,

Article Published 2017 9495 hits Available

Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia

Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,

Article Published 2017 2931 hits Available

Penerapan structural equation modelling pada pelatihan dan komitmen organisasi bidan Puskesmas

Ahmad Zainal Abidin Abd Razak

Abstract

This study aims to determine the application of Structural Equation Modeling (SEM) Analysis of Moment Structure (AMOS) to the organizational commitment and work performance of the Midwife of Public Health Centre in Banyumas Regency. Central Java, Indonesia. Data collection techniques using purposive sampling. The sample of this study were 243 midwives with the following criteria: minimum education D3 midwifery, minimum working period of one year and minimum age of 22 years. The data analysis technique uses SEM AMOS. Model fit is shown by good and significant goodness of fit results. The results showed that indicators of organizational commitment consisting of affective commitment, continuous commitment and normative commitment were able to explain the construct of organizational commitment. Work performance indicators consisting of work performance, contextual performance, adaptive performance and productive work performance can explain the construct of work performance. The construct .....

Article Published 2019 1518 hits Available

Social support moderating effect between work-family conflict and working students health and stress in UPSI

Ahmad Zainal Abidin Abd Razak

Abstract

Many studies have been done in addressing work-family conflict (WFC) among employees working in organizations. Thus, the focus of this study is to address WFC that has been faced by currently working and studying adults, and examine its relationship with their health and stress condition. In addition, this study examines the moderating effect of social support between WFC and working student’s health and stress condition. The sample for this study consists of working students enrolling in part-time programs in UniversitiPendidikan Sultan Idris, Malaysia. Questionnaires were distributed to students pursuing part-time programs in Universiti Pendidikan Sultan Idris. The questionnaire was developed based on past literature and proposed research framework. The questionnaire comprised of questions regarding WFC, stress, health, social support and demographic questions. Findings from the research indicated that WFC, faced by working students in UPSI, were significantly related to stress, he.....

Article Published 2019 2095 hits Available

Impact of advertising strategies on developing brand awareness: role of cultural differences

Ahmad Zainal Abidin Abd Razak

Abstract

Advertising is the most significant method for increasing brand sales. Thus, this study aimed to assess the effect of advertising methods (repeated exposure, YouTube advertisements, and E-WOM) on brand awareness, with culture as a moderator. The number of study respondents was restaurant patrons. Simple random sampling was used to collect data via questionnaires. 312 questionnaires were returned that were suitable. PLS 3.3.6 served as the SEM analysis tool. (1) repeated exposure has a positive direct effect on brand awareness; (2) YouTube ads have a positive direct effect on brand awareness; (3) E-WOM has a positive direct effect on brand awareness; (4) brand awareness has a positive direct effect on brand awareness; (5) brand awareness has a mediating effect on brand awareness; and (6) culture plays a moderating role. This model can be implemented in additional investigations in the future. This concept is implemented in the restaurant industry, but future research could also be imple.....

Article Published 2023 727 hits Available

Determinants of sustainable operations excellence: The mediating effects of supply chain integration and digital technology adoption

Ahmad Zainal Abidin Abd Razak

Abstract

Operational efficiency is essential for optimizing resource utilization and streamlining processes, resulting in cost savings and increased productivity. The aim of this study is to examine the effects of different drivers on the operational excellence of organisations in Saudi Arabia. The study examined the mediating role of supply chain integration and digital technology adoptability. Data were collected from 290 employees across multiple departments in various organisations in Saudi Arabia. The researchers utilised a self-administered questionnaire, a cross-sectional research design, and a quantitative research approach. The study found that supply chain integration and digital technology adaptability had a significant impact on sustainable operational excellence. The study found significant effects of Eco-innovation, control operations process optimisation systems, and operations risk management systems on supply chain integration. This research also found no significant influence .....

Article Published 2024 634 hits Available

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