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Total records found : 1
Simplified search suggestions : Al Hosani Ahmed Ibrahim
12024
Thesis
The mediating effect of customer happiness in the relationship between customer experience and E-Govenment portal success in Abu Dhabi
Al Hosani, Ahmed Ibrahim
This study aimed to examine the effect of customer experience dimensions i.e., comfort, security, and usability, on customer happiness, the effect of customer experience dimensions and customer happiness on e-government portal success, as well as the effect of customer happiness as a mediator in the relationship between customer experience dimensions and egovernment success. This study adopted a quantitative approach. The sample consisted of 400 users of TAMM, the Abu Dhabi egovernment portal, were selected through stratified random sampling technique. The Covariance-based Structural Equation Modeling (CBSEM) using IBM SPSS AMOS software was utilised to test the hypotheses. The findings revealed that all the customer experience dimensions, namely comfort (β=0.318, pvalue=0.001), security (β=0.289, p-value=0.001), and usability (β=0.310, p-value=0.000) have significant effects on customer happiness at a significance level of 0.05. The effect of customer experience dimensi.....

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