AbstractThis study aimed to examine the effect of customer experience dimensions i.e.,
comfort, security, and usability, on customer happiness, the effect of customer
experience dimensions and customer happiness on e-government portal success, as
well as the effect of customer happiness as a mediator in the relationship between
customer experience dimensions and egovernment success. This study adopted a
quantitative approach. The sample consisted of 400 users of TAMM, the Abu Dhabi egovernment
portal, were selected through stratified random sampling technique. The
Covariance-based Structural Equation Modeling (CBSEM) using IBM SPSS AMOS
software was utilised to test the hypotheses. The findings revealed that all the
customer experience dimensions, namely comfort (β=0.318, pvalue=0.001), security
(β=0.289, p-value=0.001), and usability (β=0.310, p-value=0.000) have significant
effects on customer happiness at a significance level of 0.05. The effect of customer
experience dimensi.....