This study aimed to determine the impacts of the quality customer service dimensions, namely service standardization, customer loyalty, service fairness, customer equity and employee training, on the organizational performance at Abu Dhabi Distribution Company (ADDC). This study adopted a quantitative approach. Data were collected from a sample of 385 respondents, who are the customers of ADDC. Data were collected using a questionnaire as an instrument. Data collected were analyzed using descriptive analysis and multiple linear regression analysis. The findingss showed a significant and positive effect of customer loyalty (β=0.107, p=0.037) and customer equity (β=0.181, p=0.000) on organizational performance at the significance level of 0.05. In conclusion, customer loyalty and customer equity are important dimensions to ensure quality customer service and consequently improve organizational performance. In implication, the findingss provide that to improve the organizatio.....

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