The study aimed to determine the preferred programming language among information technology professionals using non-negative matrix factorization topic modelling technique. The results showed that the majority of participants were software developers and programmers who commonly used C#, Java, and Python, and agreed that Java, C, or C++ would be the best language to start with when learning programming. The application of topic modelling revealed key themes such as online video tutorials as effective learning resources, hands-on activities as key to learning programming, importance of feedback, effective teaching strategies, and problem-solving skills as crucial for success in programming. Results of the study may serve as baseline data for the improvement of curricular offerings. Keywords Topic Modelling, NMF, T, Industry, Programming..

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