AbstractWithin consumer behavior’s studies, impulsive buying behavior is always an
interesting issue, where many researchers and marketers make efforts to understand it.
However, due to various marketing techniques and innovations, it is much easier for
consumers to buy impulsively. The research objective of this study is to investigate how
extrinsic cues affect impulse buying behavior amongst working ladies. The five
extrinsic cues involved in this research are price, store atmosphere, brand reputation,
country of origin and social influence. The target population of this study is full-time
working ladies aged between 16 to 35 years. Purposive sampling technique was used,
with sampling size of 400. Questionnaire is the research instrument used, and 400
questionnaires were distributed in One Utama shopping mall, Selangor. The data
collected was then analyzed using Statistical Packages for the Social Science (SPSS).
Multiple linear regression analysis was conducted for data analysi.....