Theoretical models have become increasingly complex, but the dual-phase structural equation modelling (SEM) and artificial neural network analysis can be used by scholars to unveil the causal interactions and nonlinear relationships between variables. However, not only a single open issue and challenge?but several of them?are encountered in the use of different multi-assessment types of measurement model to achieve the reliability and validity whilst implementing SEM, but the gaps have not been fully determined at present. The issues significantly impact the effectiveness process of selecting the most suitable method to assess the measurement model of SEM. Once the best sequence quality improvement is met, it then needs to present a recommendable solution. To this end, this study completes the literature by presenting a systematic review of all main advanced aspects of the SEM reliability and validity approaches. Firstly, the databases of ScienceDirect, IEEE Xplore, Web of Science and .....

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