To  date,  popularity  of  Malay  upscale  restaurant  is  still  outshined  by  other  international full service restaurant that comes from different part of the world such as American,   Mexican,  Siamese,  Spanish,  French,  Korean,  Japanese  and  others. Basically the highly demand  towards international full service restaurant has made local restaurants particularly Malay full  service restaurants trying to be a player and taking a share of this market. This study focuses on  the analyzing the influence of customer perceived value and perceived service performance on  customer satisfaction to Malay upscale restaurants in Kuala Lumpur. It looks at the dimension in  perceived value on emotional  responses,  monetary  price, behavioral  price and reputation.  Meanwhile, the dimension  in perceived  service  performance  looks on physical environment  quality, interactional quality and outcome quality. A total of 5 Malay upscale restaura.....

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Traditional food is a valuable asset inherited from one generation to another. The formation of this traditional food in specific district or country is influenced by various factors such as natural environment, cultural intermingling, political boundaries and local genius. As a result, the background and characteristic of traditional food can reflect the community’s origin, culture and identity. Despite that, research on the formation of traditional food is seemingly limited, particularly in the rural area. This phenomenon is due to the lack of appreciation to the traditional food among the community especially the young generation. Thus, this study aimed to understand the formation of traditional food in Lenggong Valley based on the influence of nature and culture factors. A qualitative research design was used in this study. The data was collected through semi structured interviews, and purposive sampling technique was employed by the researchers. A total of 10 informants were inv.....

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