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UPSI Digital Repository (UDRep)
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| Total records found : 1 |
| Simplified search suggestions : Nasyirah Saleh |
| 1 | 2022 Article | The adaptation of modesty concept in sportswear design for Malaysian women Nasyirah Saleh Modesty sportswear design is an alternative outfit to fulfill the needs of modesty appearances while doing sports especially for the Muslim women. The intention of innovating modesty sportswear design for Malaysian women is to provide more options of sport outfit for their active lifestyle. Recently, there was an issue regarding the lack of fashion likeness of the current sportswear design in local fashion industry and an excessive attention towards the women appearance in public which could distress their moral and confident level. The objectives of this study are: 1. to investigate the problems faced by Malaysian women regarding their option of sportswear clothing: 2. to identify the important features to be considered in designing modest sportswear designs for Malaysian women: 3. to create alternative sportswear designs with adaptation of modesty concept to suite Malaysian’s lifestyle: 4. To offer a module/guidance to designers and Small and Medium manufactures in getting the righ..... 359 hits |