This paper investigates the insights and experiences of multiple social actors towards different streaming school and to examine in what ways ‘national unity’ is affected by a different streaming school in Malaysia particularly within a multicultural society. Although the discussion in this paper is related to the Malaysian educational system, the social actors that contribute to this discussion are not the ones involved in policy making or policy executing. Data from the study came from twenty semi-structured and six focus group interviews with social actors of different ethnic groups (Malay, Chinese, and Indians). The use of thematic analysis in analyzing interview data for this study reveals the paradoxes in social actors’ perceptions and different experiences towards the schooling system. The findings show that there should be a dynamic and peaceful coexistence of diversity of culture so that none of the members of the society feel marginalized especially the minority and sub.....

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This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia. It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power of visual advertisements comes from its capacity to blend fact and emotion, to engage audiences, and to add the narrative complexity of ethnicities, this paper also discovers a struggle over the meaning when the frames become contested. The findings suggest that multiple, often conflicting frames are involved in making sense of ‘national unity’ for different stakeholders, yet contested narratives of nationhood and ethnic identity is a central theme of the analysis. This paper contributes to a critical understanding of ‘national unity’ beyond culture, images and identity of multi-ethnic groups from two different narratives: the government through which discourse is constructed an.....

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The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings reveal.....

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Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for rec.....

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The purpose of this study is to explore the social interactions among International and Malaysian students at Universiti Pendidikan Sultan Idris (UPSI) Tanjung Malim, Perak. The study's goal was i) to understand the challenges faced by international and Malaysian students during their social interactions. ii) to describe how international and Malaysian students cope with the challenges during social interaction, iii) to explore international and Malaysian students’ expectations of UPSI programs in promoting social interaction between them. This study uses a qualitative method with a case study approach and the data were obtained through the interview (11 participants), observation, and document analysis. The data were subsequently analyzed using manual methods. To ensure validity and reliability, data triangulation was used. The findings revealed (objective-1) that the language barrier, lack of social skills, personality traits, lack of confidence, and accents are the most.....

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Malaysia made history when the Dewan Rakyat approved an amendment to the Federal Constitution that lowered the voting age from 21 to 18 years old. The countrys democratic system was colored by the automatic registration of those who turned 18 as voters for the 15th Malaysian General Election (GE-15). This amendment aims to democratize the political process in this nation and promote mature, fair, and equitable elections. This ongoing study aims to discover young voters' knowledge, attitudes, and readiness toward the 15th general election (PRU-15) in Batang Padang, Perak district. Methodologically, a quantitative approach was used where 462 youth participants completed questionnaires. The findings discovered that although attitudes and readiness among young voters in the research population are at a moderate level, they have a high level of knowledge. The result also uncovered five key factors that influence young voters readiness towards making their decisions for PRU-15 namely voting .....

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