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14 record(s) found

Discovering social actors experiences to different schooling system in Malaysian multicultural society: national unity perspective

Siti Nor Amalina Ahmad Tajuddin

Abstract

This paper investigates the insights and experiences of multiple social actors towards different streaming school and to examine in what ways ‘national unity’ is affected by a different streaming school in Malaysia particularly within a multicultural society. Although the discussion in this paper is related to the Malaysian educational system, the social actors that contribute to this discussion are not the ones involved in policy making or policy executing. Data from the study came from twenty semi-structured and six focus group interviews with social actors of different ethnic groups (Malay, Chinese, and Indians). The use of thematic analysis in analyzing interview data for this study reveals the paradoxes in social actors’ perceptions and different experiences towards the schooling system. The findings show that there should be a dynamic and peaceful coexistence of diversity of culture so that none of the members of the society feel marginalized especially the minority and sub.....

Article Published 2017 1080 hits Limited

Exploring the construction of National Unity in Malaysia: framing analysis of texts and audiences

Siti Nor Amalina Ahmad Tajuddin

Abstract

This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia. It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power of visual advertisements comes from its capacity to blend fact and emotion, to engage audiences, and to add the narrative complexity of ethnicities, this paper also discovers a struggle over the meaning when the frames become contested. The findings suggest that multiple, often conflicting frames are involved in making sense of ‘national unity’ for different stakeholders, yet contested narratives of nationhood and ethnic identity is a central theme of the analysis. This paper contributes to a critical understanding of ‘national unity’ beyond culture, images and identity of multi-ethnic groups from two different narratives: the government through which discourse is constructed an.....

Article Published 2017 926 hits Limited

Towards a performance of Tazul Izan Tajuddin kabus pantun (2018)

Tham Horng Kent

Abstract

Although research has been conducted on the musical compositions of Tazul Izan Tajuddin, the focus has mainly been on the musical analysis of the composition itself. Supporting material such as performance guidelines on how to perform Tazul's compositions effectively is lacking. This paper focuses on the performance guidelines on a solo piano work, Kabus Pantun (2018). As a newly commissioned work, the complexity of musical material presented in Kabus Pantun appears to suggest that different playing techniques are required. Studying music of this "experimental" kind, where playing techniques owe little or nothing to the techniques of traditional repertoire, forces one to rethink one's approach to learning and practice; a performer may need to find alternative strategies to perform these contemporary pieces effectively, particularly in the execution of the notes. Encapsulated within Tazul's Kabus Pantun (2018), this article also attempts to elucidate how John Rink's idea of a performer'.....

Article Published 2019 1790 hits Available

An investigation of the use of language, social identity and multicultural values for nation-building in the Malaysian outdoor advertising

Siti Nor Amalina Ahmad Tajuddin

Abstract

The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings reveal.....

Article Published 2019 2185 hits Available

Analisis metafora berasaskan bunga dalam karya agung Pantun Melayu : Bingkisan Permata berdasarkan Teori Relevens (TR) dan Rangka Rujuk Silang (RRS)

Zarina Tajuddin

Abstract

Kajian ini mendalami peranan flora dengan menfokuskan bait-bait pantun yang mengandungi unsur bunga sebagai metafora untuk mengambarkan tentang nilai estetika, peradaban, pemikiran dan akal budi leluhur bangsa Melayu. Objektif utama kajian ini dijalankan bertujuan untuk mengenal pasti pemilihan metafora berasaskan bunga sebagai simbol yang bermakna dalam Karya Agung Pantun Melayu Harun Mat Piah, serta menganalisis metafora dan menghuraikan metafora berasaskan bunga sebagai asosiasi budaya dan sains dalam Karya Agung Pantun Melayu Harun Mat Piah menggunakan Teori Relevans (TR) dan Rangka Rujuk Silang (RRS). Terdapat sebanyak 222 kuplet pantun pada bahagian pembayang dan maksud daripada sebanyak 4000 rangkap pantun yang terdapat dalam Karya Agung Pantun Melayu: Bingkisan Permata Harun koleksi Harun Mat .....

Thesis Published 2020 4561 hits Available

Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin

Siti Nor Amalina Ahmad Tajuddin

Abstract

Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for rec.....

Article Published 2021 3185 hits Available

Social interaction and cultural adjustment of International and Malaysian students at UPSI

Nor Ili Ahmad Tajuddin

Abstract

The purpose of this study is to explore the social interactions among International and Malaysian students at Universiti Pendidikan Sultan Idris (UPSI) Tanjung Malim, Perak. The study's goal was i) to understand the challenges faced by international and Malaysian students during their social interactions. ii) to describe how international and Malaysian students cope with the challenges during social interaction, iii) to explore international and Malaysian students’ expectations of UPSI programs in promoting social interaction between them. This study uses a qualitative method with a case study approach and the data were obtained through the interview (11 participants), observation, and document analysis. The data were subsequently analyzed using manual methods. To ensure validity and reliability, data triangulation was used. The findings revealed (objective-1) that the language barrier, lack of social skills, personality traits, lack of confidence, and accents are the most.....

Thesis Published 2022 1845 hits Available

Political communication: uncovering knowledge, attitudes and young voters readiness for PRU-15 in Batang Padang District, Perak

Siti Nor Amalina Ahmad Tajuddin

Abstract

Malaysia made history when the Dewan Rakyat approved an amendment to the Federal Constitution that lowered the voting age from 21 to 18 years old. The countrys democratic system was colored by the automatic registration of those who turned 18 as voters for the 15th Malaysian General Election (GE-15). This amendment aims to democratize the political process in this nation and promote mature, fair, and equitable elections. This ongoing study aims to discover young voters' knowledge, attitudes, and readiness toward the 15th general election (PRU-15) in Batang Padang, Perak district. Methodologically, a quantitative approach was used where 462 youth participants completed questionnaires. The findings discovered that although attitudes and readiness among young voters in the research population are at a moderate level, they have a high level of knowledge. The result also uncovered five key factors that influence young voters readiness towards making their decisions for PRU-15 namely voting .....

Article Published 2023 980 hits Available

Kesediaan Guru Pendidikan Khas dalam pelaksanaan Program Transisi Kerjaya

Norizan Mohd Tajuddin

Abstract

Kajian ini bertujuan mengenal pasti tahap kesediaan Guru Pendidikan Khas dalam pelaksanaan Program Transisi Kerja (PTK) di sekolah menengah Negeri Perak. Kajian kuantitatif berbentuk deskriptif dan inferensi dijalankan secara tinjauan menggunakan instrumen soal selidik melibatkan responden seramai 185 orang guru dalam kawasan kajian yang dipilih secara pensampelan kluster. Hasil dapatan kajian dianalisis secara peratusan, min, sisihan piawai, ANOVA dan Ujian-t menggunakan Statistical Packages for Social Sciences (SPSS) versi 25.0. Dapatan kajian menunjukkan tahap pengetahuan (Min=3.74) dan tahap sikap (Min=3.74) adalah tinggi manakala tahap kemahiran (Min=3.60) adalah sederhana. Secara keseluruhan tahap kesediaan guru dalam pelaksanaan PTK di Negeri Perak adalah tinggi (Min=3.69). Seterusnya Ujian ANOVA mendapati terdapat perbezaan yang signifikan (p..

Thesis Published 2024 1257 hits Available

Developing and measuring an assessment instrument for media literacy among digital natives using Digital Intelligence (DQ) framework

Siti Nor Amalina Ahmad Tajuddin

Abstract

The emergence of digitalisation focusing on media literacy is becoming more prevalent and thus forcing educators to embrace innovations as our digital natives are now shifting their attention to digital technologies. This study aimed to develop and measure an assessment instrument for media literacy focusing on knowledge, skills, and values for digital natives in Malaysia. Adopting the digital intelligence (DQ) framework, we have constructed the assessment instrument relevant to our digital natives of secondary school students and distributed it across schools in eleven states and one Federal Territory of Malaysia. We received a complete set of instruments from 1,276 respondents of Form Two and Form Four students and analyse the data by using descriptive and statistical analysis through SPSS. The findings of the study contribute to a more holistic assessment instrument that recognises the increasingly complex areas of knowledge, values, and skills for digital natives living in diverse,.....

Article Published 2024 757 hits Available

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