This research aimed to examine the concept of emotional approach in da`wah that involves the heart of people in influencing human feeling and conscience. It also analyses the  characteristics and methods of emotional approach in conducting da`wah according to the Holy Quran  as well as the function of the emotional approach in Noah’s da`wah to his people. This was a  qualitative research where the researcher uses analytical approach (al- manhaj al-tahlili) to study the emotional approach and its role in influencing the people. Inductive approach (al-manhaj al-istiqra`i)  is used to analyse its characteristics and methods in the da`wah.of the Prophet Noah. The data of this study were obtained from the classical and contemporary Islamic religious books as well as Quranic tafsir. Finding of this study shows that the emotional approach in da`wah has an effect on classes of people. The study also found that the emotional approach has major function in spreading Islamic da’wah. .....

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