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Simplified search suggestions : Siti Nor Amalina Ahmad Tajuddin

Discovering social actors experiences to different schooling system in Malaysian multicultural society: national unity perspective

Siti Nor Amalina Ahmad Tajuddin

Abstract

This paper investigates the insights and experiences of multiple social actors towards different streaming school and to examine in what ways ‘national unity’ is affected by a different streaming school in Malaysia particularly within a multicultural society. Although the discussion in this paper is related to the Malaysian educational system, the social actors that contribute to this discussion are not the ones involved in policy making or policy executing. Data from the study came from twenty semi-structured and six focus group interviews with social actors of different ethnic groups (Malay, Chinese, and Indians). The use of thematic analysis in analyzing interview data for this study reveals the paradoxes in social actors’ perceptions and different experiences towards the schooling system. The findings show that there should be a dynamic and peaceful coexistence of diversity of culture so that none of the members of the society feel marginalized especially the minority and sub.....

Article Published 2017 1081 hits Limited

Exploring the construction of National Unity in Malaysia: framing analysis of texts and audiences

Siti Nor Amalina Ahmad Tajuddin

Abstract

This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia. It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power of visual advertisements comes from its capacity to blend fact and emotion, to engage audiences, and to add the narrative complexity of ethnicities, this paper also discovers a struggle over the meaning when the frames become contested. The findings suggest that multiple, often conflicting frames are involved in making sense of ‘national unity’ for different stakeholders, yet contested narratives of nationhood and ethnic identity is a central theme of the analysis. This paper contributes to a critical understanding of ‘national unity’ beyond culture, images and identity of multi-ethnic groups from two different narratives: the government through which discourse is constructed an.....

Article Published 2017 927 hits Limited

An investigation of the use of language, social identity and multicultural values for nation-building in the Malaysian outdoor advertising

Siti Nor Amalina Ahmad Tajuddin

Abstract

The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings reveal.....

Article Published 2019 2186 hits Available

Cyber-security culture towards digital marketing communications among small and medium-sized (SME)entrepreneurs / by Aiman Huzrin Adleena Huzaizi, Siti Nor Amalina Ahmad Tajuddin, Khairul Azam Bahari, Kamaruzzaman Abdul Manan & Nur Nadia Abd Mubin

Siti Nor Amalina Ahmad Tajuddin

Abstract

Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber securi ty culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber security cultu re toward digital marketing communications among small and medium sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for rec.....

Article Published 2021 3186 hits Available

Political communication: uncovering knowledge, attitudes and young voters readiness for PRU-15 in Batang Padang District, Perak

Siti Nor Amalina Ahmad Tajuddin

Abstract

Malaysia made history when the Dewan Rakyat approved an amendment to the Federal Constitution that lowered the voting age from 21 to 18 years old. The countrys democratic system was colored by the automatic registration of those who turned 18 as voters for the 15th Malaysian General Election (GE-15). This amendment aims to democratize the political process in this nation and promote mature, fair, and equitable elections. This ongoing study aims to discover young voters' knowledge, attitudes, and readiness toward the 15th general election (PRU-15) in Batang Padang, Perak district. Methodologically, a quantitative approach was used where 462 youth participants completed questionnaires. The findings discovered that although attitudes and readiness among young voters in the research population are at a moderate level, they have a high level of knowledge. The result also uncovered five key factors that influence young voters readiness towards making their decisions for PRU-15 namely voting .....

Article Published 2023 981 hits Available

Developing and measuring an assessment instrument for media literacy among digital natives using Digital Intelligence (DQ) framework

Siti Nor Amalina Ahmad Tajuddin

Abstract

The emergence of digitalisation focusing on media literacy is becoming more prevalent and thus forcing educators to embrace innovations as our digital natives are now shifting their attention to digital technologies. This study aimed to develop and measure an assessment instrument for media literacy focusing on knowledge, skills, and values for digital natives in Malaysia. Adopting the digital intelligence (DQ) framework, we have constructed the assessment instrument relevant to our digital natives of secondary school students and distributed it across schools in eleven states and one Federal Territory of Malaysia. We received a complete set of instruments from 1,276 respondents of Form Two and Form Four students and analyse the data by using descriptive and statistical analysis through SPSS. The findings of the study contribute to a more holistic assessment instrument that recognises the increasingly complex areas of knowledge, values, and skills for digital natives living in diverse,.....

Article Published 2024 758 hits Available

Small steps, big security: TAM-powered insights of cybersecurity adoption among small-and-medium entrepreneurs in digital business

Siti Nor Amalina Ahmad Tajuddin

Abstract

Embracing digital business enhances company resilience, yet small and medium-sized enterprises (SMEs) often lack resources to combat cyber threats, unlike larger enterprises. Sophisticated cyberattacks surpass standard antivirus software, necessitating a shift in cybersecurity strategies. Therefore, this study aimed to investigate the relationship between knowledge, perceived usefulness, perceived ease of use, and the adoption of cybersecurity among small-and-medium entrepreneurs in Perak, Malaysia. Guided by the Technology Acceptance Model (TAM), this ongoing research employed a quantitative approach by distributing questionnaires to 400 digital entrepreneurs in the small and medium-sized business sectors in Perak. The findings revealed that the majority of entrepreneurs possessed a relatively high level of knowledge about cybersecurity. Furthermore, the study identified a strong positive correlation between knowledge and perceived usefulness (correlation coefficient r = 0.639), as we.....

Article Published 2024 553 hits Available

From influencers to followers: Unpacking credibility dimensions on food sharing intentions among Malaysian Youth

Siti Nor Amalina Ahmad Tajuddin

Abstract

Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in content sharing from their followers despite investing time and money in developing engaging content. Yet, relatively little is known about influencers’ credibility in relation to food-sharing intentions among Malaysian youth. The present study addresses this gap by examining the relationship between social media influencers’ credibility and followers’ sharing intention on food content. By adopting a quantitative approach with a correlational design, this study aimed to discover the relationship between social media influencers’ perceived expertise, trustworthiness and attractiveness with followers’ sharing intention towards the food content among Malaysian youths. The researcher employ.....

Article Published 2024 1043 hits Available

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