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Total records found : 3
Simplified search suggestions : Suriani Abdul Hamid
12017
Article
Campuran pemasaran : satu kajian kes di sebuah sekolah rendah agama di Selangor
Abdul Hamid Suriani, Musa Khalip,
1095 hits

22019
Article
How to strategize SME capabilities via entrepreneurial marketing approaches
Suriani Abdul Hamid
Small and Medium Enterprises (SMEs) have played an important role in fostering growth, employment and national income around the world. However, despite the significant role and contribution to the economy, SMEs faced some constraints and challenges that directly affect their business growth and performance. Therefore, the purpose of this paper is to suggest strategies that will help in enhancing SME's capabilities through the entrepreneurial marketing approaches. Firstly, the paper identified the marketing issues faced by SMEs. Subsequently, it focused on the discussion on the EM dimensions that exist in the domain of marketing and entrepreneurship. The researchers had identified and analyzed three EM models in the EM literature. In conclusion, the paper proposed a structural research model to be conducted in the future research.  ..

1217 hits

32021
Article
A preliminary finding of organization citizenship behaviour and job satisfaction among special education teachers
Suriani Abdul Hamid
This study aimed to identify organizational citizenship behaviors and job satisfaction among special education teachers. This study utilised a quantitative approach with the survey method. Questionnaires were used as an instrument to collect research data from a sample of Special Education Integration Program teachers in the state of Perak, Malaysia. Overall, the preliminary findings showed that organizational citizenship behavior and job satisfaction among special education teachers were at a high level. It was also found that there existed a positive relationship between organizational citizenship behavior and job satisfaction. Findings from this study may contribute to the existing literature as well as provide empirical evidence related to organizational citizenship behavior and job satisfaction among special education teachers. In addition, the findings of this study were also expected to provide useful information to the State Department of Education regarding the organizational .....

1214 hits

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