AbstractThe development of rural tourism is one of the Malaysian government’s primary priorities for improving the socioeconomic and living conditions of the local community. Therefore, new ideas for assisting the rural population’s growth and economy through tourism must be explored. This article examines the application of augmented reality (AR) offline systems in improving this issue. It aims to review the planning, implementation, and effectiveness of the Interactive Digital Map (ID-MAP) as part of a rural tourism project in Pa’ Lungan, Bario, Sarawak. The study is carried out through a practical visual approach and analysed through observational, experiential and reflection approaches. The analysis elaborates on one of the main themes contained in the ID-MAP, which is linked to the famous tourist attraction of Pa’ Lungan – a megalithic rock called Batuh Ritung. The outcome was initially presented through an exhibition that applied digital information delivery using AR applicatio.....