AbstractObjectives: The main aim of this study was to investigate the factors that influence students’, academicians’, clients’, as well as developer’s preferences in choosing their preferred approach in system development, namely structured analysis design (SAD) or object-oriented analysis and design (OOAD). Methods: The research design was based on a survey methodology and a case study. For the survey, questionnaires were administered to 30 students and 38 academicians, who were randomly selected from several Malaysian universities. For the case study, the requirements of the information system were modeled and presented to several clients to elicit their feedback. The survey data were analyzed using SPSS Findings: The result shows that students preferred the use of OOAD approach, which clearly outnumbered those who preferred the SAD approach, which stood at 33%. Interestingly, the majority (53%) of academicians preferred the use of a mixture of both approaches. Likewise, the clients.....